Data protection

Use of Google (Universal) Analytics for web analysis
For web page analysis this website uses Google (Universal) Analytics incl. Google signals, a web analysis service of Google LLC (www.google.de). This serves to safeguard our predominantly legitimate interests in an optimised presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. Google (Universal) Analytics uses methods that allow an analysis of your use of the website, such as cookies. The automatically collected information about your use of this website is generally transmitted to and stored by Google on servers in the United States. By activating IP anonymisation on this website, the IP address is shortened before it is transmitted within the member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to and deleted from a Google server in the USA. The anonymous IP address transmitted by your browser as part of Google Analytics is generally not combined with other data from Google. Once the purpose for which Google Analytics was collected has ceased and Google Analytics has ceased to be used by us, the data collected in this connection will be deleted. If information is transferred to and stored by Google on servers in the United States, the American company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here. On the basis of this agreement between the USA and the European Commission, the latter has established an appropriate level of data protection for companies certified under the Privacy Shield.

You can prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plug-in, you can click on this link klicken to prevent Google Analytics from collecting data on this website in the future. An opt-out cookie is stored on your end device. If you delete your cookies, you must click the link again.

In addition, this website uses Google Signals. This is an extension function of Google Analytics, which enables a so-called “cross-device tracking“. This means that if your Internet-enabled devices are linked to your Google account, Google can generate reports on usage behavior (especially the number of users across multiple devices), even if you change devices. Google will use data for this purpose if you have activated the “personalised advertising“ setting in your Google account. This serves to safeguard our predominantly legitimate interests in an optimised presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO within the scope of a deviation of interests. We do not process personal data in this respect; we only receive statistics based on Google Signals. You can deactivate „personalised advertising“ in your Google account at any time, and thus object to collection by Google Signals.

7. Online-Marketing

Google AdWords Remarketing
Via Google Adwords we advertise this website in the Google search results as well as on the websites of third parties. When you visit our website, Google sets a remarketing cookie, which automatically uses a pseudonymous cookie ID and the pages you visit to provide interest-based advertising. This serves to safeguard our legitimate interests, which prevail in the context of a deviation of interests, in an optimal marketing of our website in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. After we have discontinued the purpose and use of Google AdWords Remarketing, the data collected in this connection will only be deleted if you have consented to Google linking your web and app browser history to your Google account and using information from your Google account to personalize ads you see on the web. In this case, if you are logged into Google during your visit to our website, Google will use your data in conjunction with Google Analytics data to compile and define target group lists for broad remarketing purposes. Google will temporarily link your personal data to Google Analytics data to form target groups.

Google Ads is an offer from Google Ireland Limited, a company registered and operated under Irish law with its registered office in Gordon House, Barrow Street, Dublin 4, Ireland (www.google.com).
Insofar as information is transferred to and stored on Google servers in the USA, the American company Google LLC is certified under the EU-US Privacy Shield.
Insofar as information is transferred to and stored on Google servers in the USA, the American company Google LLC is certified under the EU-US Privacy Shield.
A current certificate can be viewed here eingesehen werden.As a result of this agreement between the USA and the European Commission, the latter has established an appropriate level of data protection for companies certified under the Privacy Shield.

You can use the remarketing cookie at this link. In addition, you can inform yourself at Digital Advertising Alliance üabout the setting of cookies and make settings for this.

Google Fonts
This website contains the script code „Google Fonts“ of the company Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: Google). This serves to protect our predominantly legitimate interests in a uniform presentation of the content on our website in accordance with Art. 6 Para. 1 lit. f) DSGVO.
Within this framework, a connection is established between the browser you are using and the servers of Google. This gives Google knowledge that your IP address was used to access our website.
Google is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Based on this agreement between the USA and the European Commission, the latter has established an appropriate level of data protection for companies certified under the Privacy Shield.
Further information on data processing by Google can be found in the data protection information of Google.

Facebook Pixel
Our site uses Facebook's visitor action pixel for conversion measurement, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). This way, the behavior of the site visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. As a result, the effectiveness of Facebook advertisements can be evaluated for statistical and market research purposes and future advertising measures optimized. The data collected is anonymous to us as the operator of this website, we can not draw conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage directive. As a result, Facebook can enable ads to be displayed on Facebook and outside of Facebook. This use of the data can not be influenced by us as the site operator. The use of Facebook pixels is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising including social media. In the privacy policy of Facebook, you will find more information on the protection of your privacy. You can also disable the remarketing Custom Audiences feature in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You have to be logged in to Facebook. If you do not have a Facebook account, you can opt out of use-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/preferentialmanagement/.

Mailchimp
This website uses the services of MailChimp to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service with which, among other things, the dispatch of newsletters can be organized and analyzed. If you enter data for the purpose of subscribing to the newsletter (e.g. email address), it will be stored on MailChimp's servers in the USA. However, MailChimp does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.

MailChimp is certified according to the “EU-US Privacy Shield”. The “Privacy Shield” is an agreement between the European Union (EU) and the USA, which aims to ensure compliance with European data protection standards in the USA.

MailChimp's privacy policy can be found here: https://mailchimp.com/legal/privacy

With the help of MailChimp we can analyze our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (so-called web beacon) connects to MailChimp's servers in the USA. In this way it can be determined whether a newsletter message has been opened and which links have been clicked. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system). They are used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients.

If you do not want an analysis by MailChimp, you have to unsubscribe from the newsletter. We provide a link for this in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

The data processing takes place on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

ADCELL (Firstlead GmbH)
We participate in the "ADCELL" partner program of Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin (hereinafter "ADCELL"). As part of its services, ADCELL stores cookies on users' end devices to document transactions (e.g. "sales leads") when a visitor clicks on an advertisement with the partner link. These cookies are used solely for the purpose of correctly allocating the success of an advertising medium and the corresponding billing within the framework of the network. ADCELL also uses so-called tracking pixels. This allows information such as visitor traffic on the pages to be evaluated. The information generated by cookies and tracking pixels about the use of this website (including the IP address) and the delivery of advertising formats is transmitted to an ADCELL server and stored there. Among other things, ADCELL can recognize that the partner link on this website was clicked. Under certain circumstances, ADCELL can pass on this (anonymised) information to contractual partners, but data such as the IP address is not merged with other stored data. If the information also contains personal data, the processing described is based on our legitimate financial interest in processing commission payments with ADCELL in accordance with Article 6 (1) (f) GDPR. If you want to block the evaluation of user behavior via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for specific cases or in general. If you do not agree to the processing of your data as described above, you have the option of deactivating data processing at www.adcell.de/datenschutz. Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to make an objection.

8. Our online presence on Facebook, Google, Twitter, Instagram, Pinterest, Xing, LinkedIn
Our presence on social networks and platforms serves a better, active communication with our customers and prospects. We inform them about our products and current special offers. When you visit our online presence in social media, your data may be automatically collected and stored for market research and advertising purposes. From this data, so-called usage profiles are created using pseudonyms. These can be used, for example, to place advertisements inside and outside the platforms that presumably correspond to your interests. Cookies are generally used on your terminal for this purpose. The visitor behaviour and the interests of the users are stored in these cookies. This serves in accordance with Art. 6 Para. 1 lit. f. DSGVO to safeguard our predominantly legitimate interests in an optimised presentation of our offer and effective communication with customers and interested parties within the scope of a balancing of interests. If you are asked by the respective social media platform operators for their consent to data processing, e.g. using a checkbox, the legal basis for data processing is Art. 6 Para. 1 lit. a DSGVO.

Insofar as the aforementioned social media platforms have their headquarters in the USA, the following applies: The European Commission has issued an adequacy decision for the USA. This goes back to the EU-US Privacy Shield. A current certificate for the respective company can be viewed here.
The detailed information on the processing and use of the data by the providers on their pages as well as a contactability and your related rights and settings for the protection of your privacy, in particular objections (opt-out), please refer to the below linked privacy notices of the providers.
Facebook: https://www.facebook.com/about/privacy/

The data processing takes place on the basis of an agreement between jointly responsible persons according to art. 26 DSGVO, which you can view here:
https://www.facebook.com/legal/terms/page_controller_addendum

Google/ YouTube: https://policies.google.com/privacy
Twitter: https://twitter.com/de/privacy
Instagram: https://help.instagram.com/519522125107875
Pinterest: https://about.pinterest.com/de/privacy-policy
LinkedIn: https://www.linkedin.com/legal/privacy-policy
Xing: https://privacy.xing.com/de/datenschutzerklaerung

Widerspruchsmöglichkeit (Opt-Out):
Facebook: https://www.facebook.com/settings?tab=ads
Google/ YouTube: https://adssettings.google.com/authenticated
Twitter: https://twitter.com/personalization
Instagram: https://help.instagram.com/519522125107875
Pinterest: https://www.pinterest.de/?next=/settings/
LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Xing: https://privacy.xing.com/de/datenschutzerklaerung/welche-rechte-koennen-sie-geltend-machen/widerspruchsrecht

9. contact details and your rights
As a person concerned you have the following rights:

• in accordance with Art. 15 DSGVO, you have the right to request information on the personal data processed by us to the extent specified therein;
• in accordance with Art. 16 DSGVO, you have the right to demand immediate correction of incorrect or incomplete personal data stored by us;
• in accordance with Art. 17 DSGVO the right to demand the cancellation of your personal data stored by us, unless further processing
  - to exercise the right to freedom of expression and information;
  - to comply with a legal obligation;
  - for reasons of public interest or
  - to assert, exercise or defend legal claims
  is necessary;
• in accordance with Art. 18 DSGVO the right to demand the restriction of the processing of your personal data if
  - the accuracy of the data is disputed by you;
  - the processing is unlawful, we no longer need the data, but you need it to assert, exercise or defend your rights, or
  - you have the right to object to the processing in accordance with Art. 21 DSGVO have lodged an opposition against the processing;
• in accordance with Art. 20 DSGVO, you have the right to receive the personal data you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another responsible person;
• in accordance with Art. 77 DSGVO the right to complain to a supervisory authority. As a rule, you can address this complaint to the supervisory authority of your usual place of residence or workplace or of our company headquarters.

If you have any questions about the collection, processing or use of your personal data, if you wish to obtain information, correct, block or delete data, or if you wish to revoke your consent to or object to the use of certain data, please contact us directly via the contact data in our imprint.

Right of objection
As far as we process personal data as explained above in order to protect our legitimate interests within the scope of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you may exercise this right at any time as described above. Insofar as processing is carried out for other purposes, you shall only have a right of objection if there are reasons arising from your particular situation.

After exercising your right of objection, we will not process your personal data further for these purposes unless we can prove that there are compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms, or if the processing serves the assertion, exercise or defence of legal claims.

This does not apply if the processing is carried out for the purposes of direct marketing. Then we will not further process your personal data for this purpose.